Monday, July 27, 2009

The Inevitable Fallout of EA & "Sin to Win"

How is it that EA manages to stay in business? They're just one EA-Fail after another, such that they just got the before linked twitter site dedicated to their constantly occurring failures.

So well now they've issued an apology... sort of... on the obscure twitter service twitpic:
We understand there's a lot of debate right now around our "Sin to Win" promotion at Comic-Con and wanted to clarify a few things. We created this promotion as part of our marketing efforts around the circle of Lust (one of the nine sins/circles of Hell). Each month we will be focusing on a new Circle of Hell. This month is Lust. Costumed reps are a tradition at Comic-Con. In the spirit of both the Circle of Lust and Comic-Con, we are encouraging attendees to Tweet photos of themselves with any of the costumed reps at Comic-Con here, find us on Facebook or via e-mail. "Commit acts of lust" is simply a tongue-in-cheek way to say take pictures with costumed reps. Also, a "Night of Lust" means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes.

We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We'll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you'll agree that it was all done in the spirit of the good natured fun of Comic-Con.
There is a lot of debate? Yeah, about whether the people at EA are stupid or just sexist misogynists. They take the concerns so seriously they're not even willing to give the apology the same attention they gave the contest. The good news is that apparently not even the lowliest comic-con attendee can match EA's level of low... because nobody sent in any entries for the contest. Wow! EA thought we were confused but the reality is everybody thought you were just stupidly misogynistic to participate. Plus the marketing morons advertising yourself like a game of Evony is not a way to impress hardcore gamers into playing your game.

So at least EA sticks to its guns. In the EA manuscript their customers are pirates, they're stupid, and they just don't understand these disgustingly stupid mysogynist contests they produce... they will never admit to making mistakes, being outright wrong, or making bad management decisions.

Maybe instead of laying off competent people at your studio acquisitions, you should be laying off the managers at EA. Instead of merging and firing the heads of successful studios like Mythic and Bioware, maybe you should be asking what it would take for them to replace the incompetent managers at the parent company with a long, long history of being unethical screwups.

Maybe pigs will fly and I'll get rich writing a blog.

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